Kenya Airways (KQ), and the Kenya Tourism Board (KTB) have entered into a one-year joint marketing programme to boost tourist arrivals. Under the deal, the Kenyan national carrier will bankroll the KTB to the tune of USD240'000 (KSH20million) while in return, the KTB will ensure KQ brand visibility at its tourism promotion forums as they seek to increase the number of tourists visiting Kenya.
Showing posts with label Kenya Tourism Board. Show all posts
Showing posts with label Kenya Tourism Board. Show all posts
Sunday, May 12, 2013
■ KENYA: Kenya Airways, Kenya Tourism Board sign joint marketing deal.
Kenya Airways (KQ), and the Kenya Tourism Board (KTB) have entered into a one-year joint marketing programme to boost tourist arrivals. Under the deal, the Kenyan national carrier will bankroll the KTB to the tune of USD240'000 (KSH20million) while in return, the KTB will ensure KQ brand visibility at its tourism promotion forums as they seek to increase the number of tourists visiting Kenya.
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